What I Do

What I Do

What I Do

What I Do

I run ColdBru, a Spec-Ops growth team that takes over when the fastest growing DTC brands hit a plateau. We're best in class at identifying and executing on growth opportunies to maximize scale and ROI. I also invest and advise in the DTC space.

I run ColdBru, a Spec-Ops growth team that takes over when the fastest-growing DTC brands hit a plateau. We're best in class at identifying and executing on growth opportunities to maximize scale and ROI. I also invest and advise in the DTC space.

1

Growth Marketing Team

Growth Marketing Team

I lead a dedicated team that restructures growth trajectories for the fasted growing DTC brands, creating funnels from scratch, that get you a more contribution margin. With ColdBru you get a level of creativity and obsession you can't pay an employee for. Closest thing we've found to this feeling is having a cofounder.

I lead a dedicated team that restructures growth trajectories for the fastest-growing DTC brands — creating funnels from scratch — that get you a more contribution margin. With ColdBru you get a level of creativity and obsession you can't pay an employee for. Closest thing we've found to this feeling is having a cofounder.

2

Advise and Invest

Advise and Invest

I've seen enough in the space to be able to pattern match around growth for high 8-figure brands working on getting to 9 figures. When it's a mutual fit, I occasionally take on fractional CMO or advisor roles to add value for these DTC brands and the SaaS companies that target them.

I've tested every SaaS tool on the market, and have identified the most effective ones that help DTC brands scale— so I work closely with their founders both as an advisor and investor to test, iterate and optimize their platforms.

3

Incubating & Acquiring

Incubating & Acquiring

I thoroughly enjoy operating in the DTC space, so I actively incubate and acquire brands that are positioned to rapidly scale.

I thoroughly enjoy operating in the DTC space, so I actively incubate and acquire brands that are positioned to rapidly scale.

How I Do it

How I Do it

How I Do it

How I Do it

I take a first principles approach, with no B.S. Seeing the inner workings of hundreds of businesses has given me a sixth sense for what works, what doesn't, and why. Growth is an art form I aim to perfect, so I'm obsessed with finding alpha in subtle intricacies of strategy. That nuance is unimportant early on but prevents death by a thousand cuts as you scale aggressively.

I take a first-principles approach, with no B.S. Seeing the inner workings of hundreds of businesses has given me a sixth sense for what works, what doesn't, and why. Growth is an art form I aim to perfect, so I'm obsessed with finding alpha in subtle intricacies of strategy. That nuance is unimportant early on but prevents death by a thousand cuts as you scale aggressively.

“This time last year we had no growth team at all, the growth team was me, this guy Ben Kochavy, who is amazing, he is a consultant, he’s got an agency but I just kind of hired him as my whisperer, my ecom whisperer.”

Jason Panzer
Hexclad, President

Real Results

Real Results

Real Results

Real Results

How I have generated $20,000,000 in additional revenue per year for a brand that’s probably in your kitchen cupboard.

28%

AOV lift in 3 months

17%

Conversion rate lift in 3 months

Hexclad is a category leader in luxury cookware that revolutionizes the cookware industry with its patented hexagon design, offering improved durability, efficient heating, and non- stick performance in luxury cookware.

28%

AOV lift in 3 months

17%

Conversion rate lift in 3 months

Hexclad is a category leader in luxury cookware that revolutionizes the cookware industry with its patented hexagon design, offering improved durability, efficient heating, and non- stick performance in luxury cookware.

28%

AOV lift in 3 months

17%

Conversion rate lift in 3 months

Hexclad is a category leader in luxury cookware that revolutionizes the cookware industry with its patented hexagon design, offering improved durability, efficient heating, and nonstick performance in luxury cookware.

28%

AOV lift in 3 months

17%

Conversion rate lift in 3 months

Hexclad is a category leader in luxury cookware that revolutionizes the cookware industry with its patented hexagon design, offering improved durability, efficient heating, and non- stick performance in luxury cookware.

28%

AOV lift in 3 months

17%

Conversion rate lift in 3 months

Hexclad is a category leader in luxury cookware that revolutionizes the cookware industry with its patented hexagon design, offering improved durability, efficient heating, and non- stick performance in luxury cookware.

28%

AOV lift in 3 months

17%

Conversion rate lift in 3 months

Hexclad is a category leader in luxury cookware that revolutionizes the cookware industry with its patented hexagon design, offering improved durability, efficient heating, and non- stick performance in luxury cookware.

$

3.2x

Attributable ROAS on scaled podcast campaign

$

1.13

Attributable ROAS during test podcast spend

The mattress magic began in 2016 when Nectar launched. The goal was to make the most comfortable, yet affordable, memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress.

$

3.2x

Attributable ROAS on scaled podcast campaign

$

1.13

Attributable ROAS during test podcast spend

The mattress magic began in 2016 when Nectar launched. The goal was to make the most comfortable, yet affordable, memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress.

$

3.2x

Attributable ROAS on scaled podcast campaign

$

1.13

Attributable ROAS during test podcast spend

The mattress magic began in 2016 when Nectar launched. The goal was to make the most comfortable yet affordable memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress.

$

3.2x

Attributable ROAS on scaled podcast campaign

$

1.13

Attributable ROAS during test podcast spend

The mattress magic began in 2016 when Nectar launched. The goal was to make the most comfortable, yet affordable, memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress.

$

3.2x

Attributable ROAS on scaled podcast campaign

$

1.13

Attributable ROAS during test podcast spend

The mattress magic began in 2016 when Nectar launched. The goal was to make the most comfortable, yet affordable, memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress.

$

3.2x

Attributable ROAS on scaled podcast campaign

$

1.13

Attributable ROAS during test podcast spend

The mattress magic began in 2016 when Nectar launched. The goal was to make the most comfortable, yet affordable, memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress.

260%

Conversion rate on site (1 month)

145%

Purchased volume increase (6 months)

Biostrap is a wearable health analytics platform designed to learn & help make impactful, data-driven decisions about ones health.

260%

Conversion rate on site (1 month)

145%

Purchased volume increase (6 months)

Biostrap is a wearable health analytics platform designed to learn & help make impactful, data-driven decisions about ones health.

260%

Conversion rate on site (1 month)

145%

Purchased volume increase (6 months)

Biostrap is a wearable health analytics platform designed to learn & help make impactful, data-driven decisions about one's health.

260%

Conversion rate on site (1 month)

145%

Purchased volume increase (6 months)

Biostrap is a wearable health analytics platform designed to learn & help make impactful, data-driven decisions about ones health.

260%

Conversion rate on site (1 month)

145%

Purchased volume increase (6 months)

Biostrap is a wearable health analytics platform designed to learn & help make impactful, data-driven decisions about ones health.

260%

Conversion rate on site (1 month)

145%

Purchased volume increase (6 months)

Biostrap is a wearable health analytics platform designed to learn & help make impactful, data-driven decisions about ones health.

71.2%

Decrease in CAC over a 1-year period

16.7x

Decrease in CAC over a 1-year period

Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.

71.2%

Decrease in CAC over a 1-year period

16.7x

Decrease in CAC over a 1-year period

Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.

71.2%

Decrease in CAC over a 1-year period

16.7x

Decrease in CAC over a 1-year period

Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.

71.2%

Decrease in CAC over a 1-year period

16.7x

Decrease in CAC over a 1-year period

Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.

71.2%

Decrease in CAC over a 1-year period

16.7x

Decrease in CAC over a 1-year period

Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.

71.2%

Decrease in CAC over a 1-year period

16.7x

Decrease in CAC over a 1-year period

Brightside is a mental health care company with a mission to help people lead healthy, vital, and productive lives by making it easy and affordable to get the highest quality depression and anxiety care.

About Me

About Me

About Me

About Me

Growth is my true north. With over a decade in the game, I’ve worn many hats: I’ve acted as a Head of Product at Nectar Mattress ($1B+ revenue); served as the only growth resource at multiple blitz-scaling DTC tele-health brands; GMing Awara from 0 to 8 figures; and helped Hexclad scale from mid 8 to 9-figure DTC revenue; I’ve developed keen insights into the patterns that enable 8 and 9-figure brands to grow. I founded ColdBru, a fractional growth team, with a singular focus: to drive game-changing results by unlocking hidden brand potential. Leveraging a blend of strategic flair, speed, and precision, I help brands scale their contribution margin and claim their leadership in their respective industries. Innovation is my second nature; I'm the guy who meshes together unconventional tools and techniques to discover fresh growth avenues. ColdBru serves as both a business and a laboratory for testing out my wilder growth theories. I'm wired to tackle new brand challenges and would feel stifled without them. When I'm not orchestrating growth, I recharge through travel, literature, and physical fitness.

Kind Words

Kind Words

Kind Words

Kind Words

If you don’t believe me, why not listen to strangers you’ve never met before?

“There are very few people I know in the industry that possess the marketing knowledge Ben has. His unique approach to product growth really makes him stand out with solutions that actually work.”

Cassandra Pernia

Resident

"Ben is one of the smartest minds in the DTC space. I can confidently say that we progressed further in our first 3 months working with Ben than in the previous 4 years combined. A true master of his craft and relentless when it comes to achieving results, a partner that every brand dreams about. He actually cares and delivers.

Richie Mashiko

She's Birdie

Let’s work together

Let’s work together

Let’s work together

Let’s work together

I'd love to hear what growth challenges you're facing and see how I can add value.

Send me a message

Send me a message
The secret blend to fuel your DTC growth

The secret blend to fuel your DTC growth

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Ben Kochavy © 2024 All Rights Reserved |

| Ben Kochavy © 2024 All Rights Reserved